Privacy Policy
Last Updated:12/12/2025
1. Who We Are
Howdyfeel ("we", "us", or "our") is committed to respecting your privacy and protecting your personal data. This Privacy Policy outlines how we collect, use, share, and safeguard your information in compliance with the UK General Data Protection Regulation (UK GDPR).
2. What Personal Data We Collect
- First Name and Last Name: To personalise your experience and facilitate communication.
- Email Address: For account verification, updates, and notifications.
- Cookies and Similar Technologies: To enhance user experience and analyse app usage.
3. Why We Collect This Data & Our Lawful Basis
We collect and process your personal data for the following purposes:
- Account Setup & Authentication: To create and manage your account, ensuring secure access.
- Security & Fraud Prevention: To protect against unauthorised access and fraudulent activities.
- Personalisation & User Experience: To tailor content and features to your preferences.
- Communications & Notifications: To send updates, alerts and other relevant information.
- Targeted Advertising & Analytics: To provide relevant advertisements and analyse app usage (only if you opt‑in).
Our lawful bases for processing your data include:
- Performance of a Contract: Necessary for the performance of a contract with you.
- Legitimate Interests: Pursued by us or a third party, provided your rights and freedoms are not overridden.
- Consent: Obtained from you for specific purposes, such as targeted advertising.
4. Sharing Your Data
We may share your personal data with trusted third parties, including our mental health partners (e.g., Samaritans), but only with your explicit consent and only if you choose to engage with them. These partners will not have access to your personal data unless you initiate contact.
5. Data Retention
We retain your personal data for the duration of your account's activity. If your account becomes inactive or is deleted, we will retain your personal data for up to 12 months to allow for account recovery or resolving service issues. Logs and backups containing personal data will be anonymised or deleted within 12 months.
6. Security Measures
- Encryption: Using TLS/HTTPS to secure data in transit.
- Secure Storage: Storing personal data securely with encrypted backups.
- Access Controls: Limiting access to personal data through strong authentication and role‑based permissions.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to be Informed
- Right of Access
- Right to Rectification
- Right to Erasure
- Right to Restrict Processing
- Right to Object
- Right to Data Portability
- Right to Withdraw Consent
To exercise any of these rights, please contact us at support@howdyfeel.com. We will respond within one month, as required by law.
8. Updates to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal obligations. When we make significant updates, we will:
- Update the "Last Updated" date above.
- Notify you via email or a prominent in‑app banner (if you have an account), and ask that you review the changes before continuing.
- Minor updates will be reflected immediately on this page without notice.
9. How to Contact Us
For any questions or concerns about your personal data or this policy, please contact us at:
